Do you own a business? Are you currently using social media such as Twitter, Facebook, Instagram, Pinterest, and YouTube for promoting and marketing your business or brand?
If you answered yes to either of these questions, you need to read about TikTok and how it can help you boost your business or brand exposure. If you think that TikTok is just for kids, you will find the following information interesting.
What is TikTok?
TikTok is a short-form video creation and sharing app people use primarily from their iPhone or Android phone to make 15-second videos that get attention. This is categorized as micro-entertainment. TikTok users may lip sync, sing karaoke, dance, do funny pranks, capture funny moments, and capture other quick video for other users to see.
Is TikTok a safe app?
TikTok is just as safe as any other social media platform. The news related to it not being safe for kids is related to privacy concerns and inappropriate content that most parents don't want their kids to see. These issues can mostly be resolved by setting their accounts to private, filters to filter out inappropriate content, and/or by limiting the users who can access their accounts.
What can you do on TikTok?
The TikTok app offers more than simple video creation and sharing options. It offers features to help make your videos more appealing to users and a lot of fun to create. You can use special effects, sounds, stickers, emojis, GIFs, time effects, split screen, live streaming, stop-start recording, timers, and other features to make your videos stand out.
Is TikTok good for business?
TikTok is great for your business. This is especially so for businesses that are geared towards the 24 and younger market segment. However, this app is not exclusive to just the younger crowd. There are users between 25 and 60 using the app. It's just that the 24 and younger group is larger and more dominant on TikTok. As it grows, it may balance out the age segment.
How can you grow your TikTok account as a business?
Celebrities, influencers, brands, bloggers, and businesses are already using this app to gain exposure. If they can do it, so can you.
The goal is to grow your followers, just like you have on Instagram, Facebook, and/or YouTube. As a matter of fact, you may find many of your current followers on TikTok, which will get you started.
Otherwise, you can outsource using automated bots to get more followers, or you can buy them.
How are brands and businesses using TikTok?
If you have ever seen the TikTok app, you might notice short, full screen, 5-second animated or static ads in the feed.
The concept of running ads on this app is still in its infancy and being tested and is quite expensive. Brands are also using in-feed native video ads and branded hashtag challenges to reach their audiences.
How do you make money on TikTok?
There is no way to directly make money using TikTok videos without ads. However, by sharing your videos to other social media platforms, you can show how savvy and trendy you are about using the app for marketing and promotion.
Final Thoughts
TikTok is technically only a couple of years old, which means some features now used on other social media platforms are still being discovered. For instance, ads, which are expensive and used by big brand names.
That doesn't mean you cannot get on board now and grow along with the app as you gain exposure in a new market segment of potential customers. Looking for help? TokUpgrade is one of the best services for that. Consistently creating and sharing your engaging videos boosts your public image and gives you the edge as advertising and marketing features are developed for the app.