Our internet is a potentially dangerous virtual world and it is full of misleading sites that one should set a measure to judge whether a site is talking about the truth or rubbish. When you read a website page talking about how to safely reduce weight, then you should not be gullible enough to believe the writer's idea if he/she advises you to simply rely on taking an expensive and fancy fat-burning supplement product, especially if they say you don't need to eat right or work out. If you are gullible, you may end up spending your money on fool's gold.
Google has made a decision through its research team to look more thoroughly at a page's trustworthiness. It has creating software that can pay more attention to finding false facts on each web page and then make the misleading facts a measure of trustworthiness. Google will measure a page quality more from its facts instead of links, and if a web page is considered trustworthy by Google, then its ranking will automatically rise
In fact, there are already some kinds of software that do that kind of thing, such as Emergent and LazyTruth. The first is a Tow Center for Digital Journalism's project at Columbia University. It does selecting and checking on rumors from sites that look suspicious by matching them with other resources to determine the validity of the site's claims. The second one filters hoax email inboxes.
However, Google will do it differently from the two. It will refer to the Knowledge Vault, a great number of facts Google itself managed to collect from the internet when judging pages. Facts that are on the same alignment with those provided by the knowledge Vault will represent the truth in the eyes of Google. Once this new software is put to use, it will inevitably lead to a big change in how internet marketers will attempt to rank highly on Google.