In 2010, Tech Start-up Knack.it Corp has slowly created a different systematic platform that focuses on innovating and evolving games in a more radical way. They were not for gaming or entertainment, but rather they are for the gamification of business hiring that improves both employees and employers identifying talents and skills.
Wasabi Waiter App is used by numbers of companies in hiring. It was one of the first games of the company where players are given the role of a waiter in a sushi restaurant. The job of the waiter is to match the mood of the customers to its corresponding dish, then place the empty dishes into the sink while also serving new customers, which should all be done within the time limit.
Aki Ito, a reporter for Bloomberg News in San Francisco stated that the Wasabi Waiter App "analyzes every millisecond of player behaviour, measure conscientiousness, emotional cognition, and other attributes that academic studies show correlate with job performance."
Moreover, the apps measure, collect, analyse large amounts of data developed by designers and behavioural scientists. The results then identify those strengths and skills which are desirable for hiring such as empathy or critical thinking. This is much far better than using the traditional questionnaires and interviews. The game then scores each player, and calculates outstanding employees.
To the hiring companies, the apps have helped them to lessen or even eradicate mismatched personnel and leads to increase of the employee's productivity and the multiplication of the company's efficiency as well as sales.
However, Erik Juhl, head of recruiting at video-ad startuo Vungle, which uses Wasabi Waiter App acknowledged that the "algorithms will never replace the interview altogether, but more information of each candidate helps make the hiring process less of a guessing game."