Color Professionals Choose "Chinese Porcelain" as 2020's Color of the Year

Every year, interior designers are on the lookout for the hue that would be hailed as the "color of the year". As early as now, experts from PPG, a professional paint brand, have already announced 2020's color choice which they called "Chinese Porcelain".

The said color is a shade of blue which lies just between cobalt and a moody, inky kind of blue. Experts from PPG's global color team has hand-picked the said hue, which embodies "escapism."

It is no secret the today's fast-paced and technology-driven lifestyle has rendered society in an anxious fashion, with worries and conflicts found left and right. The demand for high-performance and an unrelenting work pace has driven an individual to think that even sleep is a luxury. This has prompted for PPG to come up with a relaxing color that could impart calmness and restful sleep. Experts say that using the Chinese Porcelain (PPG1160-6) paint shade would give the occupant of the room a spirit of hopefulness, something that society badly needs in today's restless world.

Dee Schlotter, PPG's senior color manager, stated that their team of professionals has noticed an increase in the consumer's demand for shades of blue such as Chinese Porcelain, which has offered the feel of a simple life and an escape from a fast-paced and technology-driven lifestyle. Schlotter added that the color brings a person closer to natural elements such as the seas and the vast sky, which creates a sense of serenity in a space.

In a survey, the PPG-owned technology platform, Paintzen, which allows consumers to browse through a wide array of colors, has revealed that the blue color family was given the most attention and preference by consumers. Blue has a 34% higher engagement, with neutrals only coming in second. The survey was concluded from data collected over the past six months.

Experts have regarded Chinese Porcelain as a hue that is rich and traditional at the same time. It is the perfect backdrop for emphasizing vivacious colors. The color professionals also suggest its use as a feature color in crisp white bedrooms to provide a contrast that is sharp and strong. If Chinese Porcelain shade is to be used for living rooms, experts suggest using tufted and velvet furniture coupled with metallic finishes for accent.

The PPG global color forecast is a result of a combined effort from professionals with a wide range and varying caliber and specialties.