According to Oberlo, over 150 million internet users in the U.S. alone began their product search or online shopping journey on Amazon in 2019. It is no surprise that a lot of people are trying to figure out what to sell on Amazon, to meet the growing demand for e-commerce products.
However, there are numerous broad categories of products and over 12 million products available on Amazon. Therefore, figuring out the best products to sell on Amazon while generating a huge R.O.I. can be a bit tasking.
Fortunately, deciding what to sell on Amazon, and how to sell it isn't as difficult as it seems. You can obtain all your research information free and directly on the Amazon website. Use the IOScout product research tool and IOScout product tracker https://ioscout.io/product-tracker to find the most profitable products to sell on Amazon. The guide below is to help you select low-risk, high-return products to sell on Amazon. You will learn about the best items to sell on Amazon.
What Can I Sell On Amazon?
If you want to figure out what to sell on amazon to make money, the first place to check out is the top-selling products on Amazon. Amazon complies and updates a current list of its best-sellers hourly. The current top picks include:
Toys and Games,
Electronics,
Camera and Photo,
Video Games,
Books, and
Clothing, Shoes & Jewelry
How to Know What to Sell on Amazon
Now you know the top items to sell on Amazon, always bear in mind that the more popular a category is, the more intense its competition. Figuring out what to sell simply means conducting a thorough product research. The purpose of product research is to know the level of competition in a particular niche.
Best product criteria to focus research on include Amazon seller fees, shipping costs, fragility during transport, and relatively affordable products with high-profit potential ($10-$200).
Now that you have set criteria for your product research, you can get started on trying to figure out what to sell on Amazon.
Conduct manual research on Amazon.com
Begin with Amazon's best-selling products in a particular category. Ideally, exploring a category and sub-category helps narrow down on a niche. Also, have a look at "Customers also bought" section. This gives you an idea for similar or complementary products. Once you have made a list of items, use a tool like Google keyword planner to determine the search volume. You can investigate popular products on Amazon using keywords to further streamline your list.
Research products within a niche market using a chrome extension
The two most popular chrome extensions to assist you in your Amazon keyword research are IOScout and Jungle Scout. Jungle Scout is pricey so we don't recommend it. But IOScout has a lower price and is really good, use https://ioscout.io/chrome-extension to research Amazon products. It is a software that helps you quickly and efficiently analyze and narrow down on a product.
Discover a market gap
A gap in the Amazon market can be discovered through a simple organic search. There might be 100,000 results for a particular item (e.g. women leggings) but 1,000 for a specific type of that same item (e.g. cycling leggings women pink). A of people might be selling leggings, but a specific type, style, or color might be missing on the website.
Alternatively, reading customer reviews can help you discover a gap in your product market niche. Many customers might be dissatisfied with current brands and want something new which you can provide.
Find products that are less competitive.
Selling a product with over 100,000 search results is pretty difficult. The trick to sell on Amazon is to stand out. Seek out the best products to sell on Amazon with a larger market and less competition. This ensures that your product is easily found by searchers.
Search for categories with a minimum of three results with Best Sellers Rank (B.S.R.)
The Amazon B.S.R. is a reflection of both historical and recent sales of a product. This is a critical metric to determine what to sell on Amazon. A high B.S.R. indicates that the item is in-demand. A category with one B.S.R. product and no other item is a best seller is a red flag. However, if there are multiple B.S.R. products in a category, it is a good sign. This indicates that the users are willing to explore all alternatives before making a choice.
Conclusion
Discovering what to sell on Amazon is critical to your Amazon success. The research process is both time-consuming and exhaustive, but it is required to ensure that you correctly select a profitable product. The tips above will provide a road map in deciding what to sell on amazon to make money.
