The history of humanity is far from linear, but there is one common thread: advancement. Humanity is always striving to become better, and nowhere is that more apparent than in the fight to overhaul healthcare. It's a noble mission that healthcare technology executive Reeve Benaron is passionate about.
Reeve Benaron is the founder, chairman, and co-CEO of Intrivo, a leading healthcare technology company. Today, Intrivo offers at-home COVID testing and AI-powered solutions for testing, logistics, and diagnostics. Benaron founded the company in 2020 to fill gaps in COVID testing with a vision of bringing healthcare solutions to the home.
Benaron is a prolific healthcare and technology entrepreneur who's founded several companies. He also created the ad tech company AudienceX and co-founded AX Venture Partners.
It isn't an easy riddle to solve, but Reeve Benaron believes technology can fill in the missing gaps in healthcare. He has an ambitious vision for the future of healthcare, technology, and humanity. Learn about his plans to find efficiencies in healthcare - and how his goals compare to leading futurists' predictions.
Reeve Benaron's Vision for Human Advancement and Healthcare
While advancements in technology, social equity, and education certainly matter, Reeve Benaron believes humanity can reduce the most suffering by revolutionizing healthcare. But it's certainly not a path for the faint of heart. "If you're in healthcare for money, you're in healthcare for the wrong reasons," he says. "Healthcare is one industry that you should only be in to help people live happier and longer lives."
Benaron founded Intrivo, which was the first company in the U.S. to deliver at-home COVID results in 15 minutes, and scaled it quickly through a partnership with GoPuff. While consumers know Intrivo for its On/Go COVID tests, he wants to use the company's AI-powered technology to tackle more than just the current pandemic."When I started looking at healthcare and started looking at technology and mirroring those together, I started seeing that there was something that we can really do on the digital side to evolve and advance humanity," Benaron says.
He's currently working with his team to bring proactive, personalized healthcare to consumers at home. Reeve Benaron believes it's possible to send tests to consumers within 15 minutes, test for a diagnosis, and then send treatment for that diagnosis within the hour. In the future, he wants to offer at-home testing, diagnostics, and treatment options for all respiratory-related illnesses.
Beyond infectious diseases, Reeve Benaron has ambitious ideas for proactive, personalized healthcare. For example, he believes DNA testing can assess a person's risk for certain diseases. That makes it possible to offer personalized recommendations for proactive lifestyle changes, medications, and even proactive screening or testing. By doing this, Benaron hopes that healthcare can prevent patients from getting sick in the first place, moving away from the reactive model providers follow today.
What Futurists Say About the Future of Healthcare
Reeve Benaron's vision for the future of healthcare is ambitious, but what do futurists think? Experts predict that healthcare will become far more personalized and advanced than it is today - and many of Benaron's goals mesh with futurist predictions.
Futurists predict that medicine will stop being so reactive. This is in line with Benaron's desire to bring proactive medicine to people at home. If providers can stop people from getting sick in the first place through early digital interventions, they can save more lives while decreasing the costs of healthcare.
Futurist Jim Carroll predicts that apps and IoT-enabled wearables will allow consumers to take charge of their health, too. Whether it's internet-connected blood pressure monitors or scales, patients will be able to collect more data about their health.
Futurist Frank Moss agrees and believes that software-powered solutions will change at-home healthcare. Consumers will be able to take their own vitals, run diagnostics, and send their data to a doctor who can prescribe treatment.
Michio Kaku's predictions are more future-focused. He believes that one day, people will be able to analyze their genetics and health metrics just by blowing into a sensor.
Making Tomorrow Happen Through the Power of Technology
The healthcare revolution won't happen overnight, but both futurists and Reeve Benaron predict that personalized, proactive care is the future. "Just like Amazon started with books as a use case, Intrivo started with tests," he explains. In the future, his company wants to continue pioneering advances in digital health as a way to advance humanity. That will still require advancements in technology, logistics, and diagnostics, but the future is inevitable. It may take years, but ambitious goals and technology will make it possible to redesign how humanity approaches medicine.
