When you think of Artificial Intelligence (AI), you might think of the involvement of artificial awareness developed by humans that are mostly portrayed in sci-fi movies. Well, AI is simply a system that can perform tasks that a human normally can do such as problem-solving, it can even recognize feelings and emotions, and this is how intelligent AI is.
AI marketing is a strategy that uses technology to improve the customer's journey. It can also be used to improve marketing campaigns' return on investment (ROI). The use of AI in digital marketing is so useful that it can lessen or even eliminate potential errors that can be done by humans. Yes, AI can do everything seamlessly, but in order to connect to your customers you still need human intelligence.
There are many tips and hacks for using AI in improving digital marketing, but we will only discuss the proven and tested effective tips and hacks suggested by experts.
Personalization and Customer Targeting
Using traditional personalization which is manually creating personalized content for each specific group of customers or audience isn't effective and practically speaking, it is not sustainable enough. But with the help of AI, you can personalized content to the next level.
Loran Marmes, Owner of an Insurance site, Medicare Supplements Plans said that Artificial Intelligence (AI) offers sophisticated personalization by using data to create targeted and personalized experiences for customers. Marketers can provide personalized information, product recommendations, or offers to specific consumers based on their interests and habits by using AI-powered recommendation systems.
"AI may analyze customer data, such as browsing history, purchasing tendencies, and social media interactions, to produce highly targeted and relevant marketing campaigns," he said.
This is the same with the expert insight of Shawn Ryder, the owner of Shawn Ryder Digital:
"AI enables hyper-personalized marketing campaigns by leveraging customer data, including demographics, browsing behavior, and purchase history. Use AI algorithms to create tailored content, recommendations, and targeted advertisements, resulting in improved customer engagement and conversion rates," he said.
This is the beauty of AI in the world of digital marketing. By creating recommendations that more precisely represent the customer's purchasing behaviors, your business can visualize the journey that customers take with your brand and ensure they make it to the checkout.
Predictive Analysis
Predictive analytics is a branch of advanced analytics that makes predictions about future outcomes using historical data combined with statistical modeling, data mining techniques, and machine learning. Companies employ predictive analytics to find patterns in this data to identify risks and opportunities.
"Predictive Analysis has been a game-changer when it comes to AI being used in digital marketing. AI can help you see into future customer habits, assisting you in developing marketing tactics effectively helps you understand past trends and customer preferences," he said.
Predictive analysis is used anywhere, and it can especially be used for digital marketing. AI increases the possibility of converting a potential customer into an actual customer. Because when conversions aren't happening, it also signals price reductions on a product. This is how important predictive analysis is when it comes to improving your digital marketing, of course with the help of Artificial Intelligence.
Automate content creation
Content marketing has now grown into a global industry. It is so common that some consider it to be the only sort of marketing. AI can both select and generate content and you can post in the right place with the right audience.
Managing Editor, Sweetlana Portanaya said:
"AI-driven content generators, such as natural language generation tools, create original and relevant blog posts, social media updates, and ad copy. This helps reduce manual content creation efforts while maintaining high-quality output should be employed."
There is a high chance that consumers are already reading AI-generated content. However, AI content generators should be used wisely and avoid abusing them.
Chatbots and Virtual Assistant
There are developments in technology and artificial intelligence in making customer service simple and easy. One of these developments is the use of Chatbots in generating immediate responses to customers' concerns.
In integrating this into your digital marketing, Juliet Dreamhunter, an AI productivity consultant shared her expertise about this:
"AI chatbots can serve as your first line of defense in managing customer feedback and mitigating negative PR. These advanced chatbots can respond to customer complaints promptly and consistently across platforms, turning potential crises into opportunities for positive interaction," she said.
This is also backed up by Gene Caballero, co-founder and in charge of marketing and PR of GreenPal. "AI-driven chatbots and virtual assistants offer round-the-clock customer interaction. This has helped us at GreenPal deliver personalized customer service without constant human supervision," he said.
This is significant for businesses trying to implement a digital marketing strategy via messaging apps such as WhatsApp or Facebook Messenger.
Finally. .
Artificial Intelligence is a blessing to all industries especially for digital marketing. Businesses can connect and understand their customer through AI. However, keep in mind that businesses should also be responsible AI users.
