A recent study clarifies how distractions during enjoyable activities, like eating, might result in overindulgence and lower happiness levels. The study oversees the "hedonic consumption" issue and its relationship to distraction. The work was published in the Journal of Personality and Social Psychology by the American Psychological Association.
Distraction's Effect on Indulgent Consumption
The study's lead author, Dr. Stephen Lee Murphy of Ghent University, emphasizes how people often overindulge in hedonistic products due to distractions and other circumstances. According to the study, those fully engaged in delightful activities are more satisfied than those who are distracted. People may become more complacent as a result of their decreased enjoyment and end up overindulging.
Researchers investigated the effect of distraction on hedonic eating in an experimental setup with 122 participants. During lunch, the female participants between the ages of 18 and 24 were divided into three groups based on their level of distraction: no distraction, moderate distraction (viewing a movie), or high distraction (playing Tetris). Participants answered questions about their lunchtime enjoyment, satisfaction, desire for more, and subsequent snacking behavior.
The findings showed that participants' satisfaction and enjoyment were lower when they ate while distracted. A greater need for fulfillment and more snacking later in the day were linked to this decreased contentment. These results point to a connection between overconsumption and overcompensation during consumption.
More Significant Consequences Than Just Eating Patterns
The study suggests that "hedonic compensation" may apply to various, not just eating habits. For example, people who become sidetracked during a movie or game could look for other sources of satisfaction, like monitoring social media, to make up for their diminished enjoyment.
Researchers have also looked into the broader effects of distraction on hedonic consumption in a longitudinal study with 220 participants aged 18 to 71. Over a week, participants used smartphone questionnaires to offer real-time data on their consumption habits, distraction levels, and satisfaction levels. Findings from the initial trial suggested that being distracted during consumption resulted in lower levels of enjoyment and satisfaction as well as a greater need for further gratification.
Dr. Murphy highlights the dual character of overconsumption, linked to the basic human need for enjoyment and a lack of self-control. When distractions get in the way of this enjoyment, people might try to make up for it by eating more.
Murphy and his associates intend to carry out more studies in the future to confirm the validity of the hedonic compensatory effect. If verified, strategies for fostering mindfulness during consuming encounters might be created to reduce overindulgence.
Murphy states, "We can develop strategies to foster mindful consumption habits and reduce the likelihood of overindulgence by understanding the underlying mechanisms driving hedonic overconsumption." This highlights the potential benefit of such a study on fostering better consumption habits.
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