There are several groundbreaking innovations and technological tools that have made life significantly easier in the digital age.
One of the most impactful innovations, in particular, is augmented reality (AR) technology, an interactive experience integrating digital perceptual information with the physical world. AR lets anyone interact with virtual information in the real world, enabling users to enjoy the convenience of performing tasks more efficiently through the realistic experiences of digitally generated information.
Due to its game-changing capabilities and presence in different industries and applications, the AR market is enjoying rapid growth and popularity. A Grand View Research market report found that the AR industry was valued at $57.26 billion in 2023 and is expected to grow until 2030. But how exactly is AR an indication that we are living in the future?
Below, we'll take a look at AR's use in headsets, eyewear and fashion retail, and other tech and industries and how it's changing the game:
AR in Various Fields and Tech
Wearable Technology
Have you ever wondered what it feels like to virtually transform your physical surroundings and immerse yourself in 3D objects in real time? That's what AR in headsets is capable of. Take the Apple Vision Pro, an AR headset that lets wearers seamlessly navigate the physical and digital worlds using their eyes, hands, and voice. The headset runs on VisionOS, considered the world's first spatial operating system, capable of combining virtual content with the user's surroundings. Through these headsets, users can bring three-dimensional objects to life and alter how they use applications while interacting with their physical surroundings.
Eyewear and Fashion Retail
The fashion and retail industry has also maximized AR to enhance shopping experiences, particularly eyewear. Customers can now fit glasses online with the AR-powered virtual try-on feature on eyewear retailer Eyebuydirect, which lets anyone digitally fit specs to check for frames that perfectly suit their face. By enabling camera access or uploading a face picture, customers can leverage this feature to check if their preferred specs fit their face shape and style, all from the comfort of their homes. Studies also show that 61% of online shoppers prefer to buy at websites that leverage AR, like virtual try-ons, making the technology vital for marketing strategies.
Gaming and Recreation
The gaming industry has also leveraged AR features to create unique and interactive experiences. For instance, Pokémon GO, released in 2016, became an instant hit due to the use of AR to superimpose characters over the live locations of gamers, which motivated users to travel to physical places to catch Pokémons in those areas virtually. The emerging tech is also being used in other mobile features, such as Samsung's AR Emoji, which enables users to create virtual characters that resemble their physical features. These emojis can be used in sending messages, helping merge digital versions of people with real-time messaging platforms.
Healthcare
AR technology is also revolutionizing medicine, particularly in anatomy education and training. For instance, AR applications like Visible Body can help medical students visualize anatomical structures in detail to enhance their learning experience. Smartphone-based AR applications also enable 3D exploration of the human brain with interactive activities, helping medical students and professionals gain crucial information about human anatomy. Meanwhile, VisAR, an AR-powered surgical navigation system launched by Novarad, enables surgeons to perform accurate spine surgery through a 3D hologram displayed in an optical visor and over the patient for submillimeter precision.
Potential for AR in the Future
AR has the potential to be further adopted across various industries at scale. In fact, research shows that companies using AR have a 32% average productivity improvement. Brands can create 3D and AR product models that enable site visitors to explore a product offering from every angle with high-quality images and ping it virtually into their own space. The widespread use of AR can also lead to the use of avatars during online meetings and more personalized and engaging shopping experiences. In healthcare, where AR use is already in full swing, experts are recommending integrating olfactory stimuli into existing AR platforms to recreate a more enhanced operating room experience.
AR's advanced capabilities prove that we are living in the future, but the technology has the potential to go further. With seemingly limitless possibilities, AR can enhance various aspects of human life—from communication and learning to healthcare and recreation. For more articles on tech and innovation, visit The Science Times website.
