Young social media users no longer consider Facebook in their 'rad' list of apps to socialize with. However, they still spend more time with it than others.
Despite other social networking sites like Instagram, Snapchat and Vine coming into the limelight. Last Monday, researchers from the Forrester revealed that still more than three fourths of teenagers hangout on Facebook compared with others (except YouTube).
Of the participants, only nearly 50 percent were into Instagram, Twitter and Snapchat. Furthermore, teens aged between 12 and 17 years have inactive Facebook accounts. Sixty percent claim that Facebook is their most visited site.
On the other hand, about 30 percent claimed that compared with other sites, they are constantly and almost always "all the time" checking on their Facebook profile. However, the frequency of users' usage contrasted the results of its "coolness" factor in a survey conducted. In a scale of 1 (not cool at all) to 5 (totally cool), Facebook placed seventh among the 10 networking sites being ranked.
Video-sharing website YouTube grabbed the top spot with photo messaging app SnapChat and Facebook-owned Instagram tailing the second place and third place, respectively. Completing the top five list are Vine and Twitter. Facebook with more than 1 billion users is just above Tumblr, Pinterest and Google+.
Reason as to the sudden loss of youngsters' interest on Facebook is yet to be determined. But some research suggest that Facebook's messenger remains the prime mode of connecting with friends, making its way to the third place when it comes to communication.
"We think [Messenger] has the potential to...connect hundreds of millions of new people, and to become a really important communication tool for the world," Facebook CEO Mark Zuckerberg said in an F8 conference in March. So even if teenagers jump from one site to another, Facebook remains the "king of social connections," the Telegraph reports.
