Apple Watch was surprisingly set into another level of sale as Cook reveals the earnings for its first fiscal quarter of 2017. The product got high demand and the customer service satisfaction was the highest among other Apple products.
As reported by The Verge, Apple chief executive, Tim Cook reported that Apple Watch set records in unit and revenue. He also added the holiday demand was really high that they couldn't make enough.
Without telling the details, Cook said that the sale was on another level for the Apple Watch. Thus, it made Apple business in a wearable tech above other competitors.
Previously, Apple made a breakthrough by selling Apple Watch with a better deal. As reported by BGR, Apple has sold refurbished Apple Watches on its website before Christmas last year. They chose a great timing right before the holiday to boost the sale.
The new Apple Watch was from the old watch which was refurbished. The price is $229 for 38mm aluminum model. For stainless steel, the price starts from $469 up to $502. By buying this version, people can save 15% off from the original price.
Getting more customer satisfaction, people can still have a one-year warranty of the product. If it is needed, they can even cut more prices by buying directly to the store. The additional 20% off will be given if the buyer buys the product directly from the store and not online.
The sale strategy for the date of its launching and the price offered must have been the best way to increase the earnings. It is no surprise that Apple Watch sale went up and passed another product sale. Even though the sale was really good, Cook didn't give transparency and only included Apple Watch into Other Products category which total earnings more than $4 billion. If the boom in sale goes on, maybe Cook should put Apple Watch into an independent category to report its earnings later.
