Andrey Novikov, Co-Founder and CEO at Affect Group

Briefing & Research - Foundation of the Growth Marketing Workflow

Briefing & Research - Foundation of the Growth Marketing Workflow

In the following article, we will embark on an in-depth exploration of the first phase of the Growth Workflow: briefing and research. Within our comprehensive 6-step growth marketing workflow, briefing and research stand as the foundational cornerstones.

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