Dmitry Bakhtin

5 Ways AI and Machine Learning Elevate E-commerce Personalization and Recommendations

05.05.2023 14:41 PM

Artificial Intelligence (AI) and Machine Learning (ML) have significantly transformed e-commerce personalization and recommendations, equipping retailers with potent tools to boost customer experience and drive sales. Research & Markets forecasts that retailers will invest up to $5 billion in AI solutions within the next three years, with applications expected to yield a 60% increase in profitability over 15 years.

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