Spotify has been giving discounts for their services, like offering a month up to six months of free service, to encourage new users to convert into premium subscribers. The decision of the music streaming service in 2017 to team up with Hulu, a video streaming service, to deliver bundled subscriptions was unusual because it was the first time that two entertainment services had come together.
Now that the deal that they have created stands out to subscribers, all Spotify subscribers in the United States will receive free Hulu subscriptions. The music-streaming service made the announcement through their blog post. They stated that all their users from the United States that are on the $9.99-a-month premium tier, both new users and existing, will receive free a free Hulu subscription, which normally costs $5.99 a month.
Hulu's subscription was used to be $7.99 a month, but they adjusted their pricing model in 2019. Those who are paying $12.99 for a Spotify and Hulu bundle will see their subscription fees drop down to the normal $9.99 subscription. Current premium users can activate this joint offering by visiting the "Your Services" page that is found in their accounts. The users can now go through Hulu's catalog of 85,000 television episodes, including those from popular series like Pen15, Marvel's Runaways, and The Handmaid's Tale. This option is open to around 20 million Spotify subscribers in the United States.
"Today is the first time that we're offering a Hulu plan to the masses as part of their $9.99 Spotify Premium subscription," Marc Hazan, Spotify's global head of premium business development, said in a press release. "As we push towards making Spotify Premium a gateway to a bigger world of entertainment, we're fully committed to finding new ways to enhance the overall experience for our Premium users and this is just the beginning."
Spotify's choice to team up with Hulu for free maybe fueled by the continued fierce competition in the music-streaming space, as several of Spotify's rivals have built out video offerings on top of their music service. YouTube Music is connected to YouTube's video platform, which is one of the most influential entertainment platforms right now. Apple has been working on a video subscription product for months and analysts expect the said project to be an exceptional combination with Apple Music.
The offer of Spotify to enroll their subscribers to Hulu for free is open until June 10th, 2019 or until supplies last.
