In 1989, Lexus was welcomed to the world of luxurious cars with an unforgettable signature. Aside from being cost-effective, it was also recognized for having excellent quality. This was paired with a very effective advertisement starring champagne glasses.
In the advertisement, the name brand showcases having a smooth ride in their vehicle by building a tower of champagne glasses on the hood of an LS 400. And of course, with the excellent standard set by Lexus, not one of the fragile champagne glasses tumbled over and broke, even at 145 mph.
Thirty years later, Lexus recreates its advertisement-the same quality, different audience. This time, Toyota Motor Corporation CEO Akio Toyoda injected a bit of humor into the originally serious advertisement.
In this new version of the advertisement, Toyoda clumsily built the champagne glass tower himself and sat on the driver's seat of an LS 500. While the original LS 400 had a 4.0-liter V8 engine and today's LS 500 has a twin-turbo 3.5-liter V6 engine, the LS 500 was still able to prove that it offers the same smooth ride rolling at 145mph-that is, not a single champagne glass broke.
And although the actual 30th anniversary of the company was last year, this recreation of the iconic advertisement is noteworthy.
The LS 500
Mid last year, Lexus introduced the 2020 LS 500, which featured a unique exterior Deep Garnet and Black Vapor Chrome alloy wheels. Without any flashy parts, the simplicity of this exterior adds to its luxurious feel.
The interior of the car, however, sells a different level of fancy. It features white leather trim on the seats, door panels, and center console, with contrasting black dashboard, steering wheel, and carpet.
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This theme is accompanied by dark trimmed Mark Levinson speakers, as well as door panels that feature high-end Kiriko glass. There are Lexus puddle lamps on each door, and blue LED lighting for the dashboard.
Last year, photos of the luxury car were also shared with the public.
The Future of Lexus
The brand name may, however, be moving towards the production of more smooth-rolling electric powertrains. On their actual 30th anniversary last year, they featured the LF-30 Electrified concept car, which could be what Lexus cars look like 10 years from now.
