YouTube ‘Copies’ Netflix Intro Sound; What Is The Psychology Behind This, Google?

You can always hear Netflix's recognizable chime before a movie or episode on the service starts. It serves only as an auditory indication to indicate that you are viewing Netflix, but it's still cool. To create a legendary jingle, Google is adding one to YouTube.

According to YouTube, there will now be a three-second sound clip when you watch a video on the TV app. Google claims that the moment you hear anything, you will be alerted that it will likely appear on YouTube.

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A picture shows a You Tube logo on December 4, 2012 during LeWeb Paris 2012 in Saint-Denis near Paris. Le Web is Europe's largest tech conference, bringing together the entrepreneurs, leaders and influencers who shape the future of the internet.

Google Adds Netflix-Like Sound to YouTube's Introduction

Google's YouTube published a blog post outlining every component of the new launch sounder. The impact required four components to be exclusive to the service, according to YouTube's Andrew Lebov, and they were Human, Connected, Expressive, and Story-driven. Then he described how Antfood's sound designers gave those components life.

Each component of the mix really has a unique name, such as "deep dive," "upward flourish," "melodic signature," "tactile motion" and "sentimental harmony." Engadget said Google and YouTube put a considerable amount of thought (and probably money) into this. For example, according to YouTube, emotional harmony is a major 7th chord that symbolizes how the platform enables you to discover the things you truly love.

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Psychology Behind the Sound

Review Geek said adding a sounder to YouTube's debut makes much sense from a branding perspective. When you start any repetitive job, a recurring sound wires itself into your brain, preparing you psychologically for what is going to happen.

Because of this, you understood what others meant when they used the words "Netflix" and "ta-dum" together. In your head, you could practically hear the Netflix sounder. And you might feel a slight let down if you started Netflix but didn't hear the sound. Although you might not notice, your brain will.

Additionally, it resembles the sounder that Audible plays after each audiobook: "Audible hopes you have enjoyed this program."

These noises are fundamental to traditional animal training. Ivan Petrovich Pavlov, a Russian scientist, accidentally found the method in his famous experiment by ringing a bell every time he fed a dog.

After a while, the dog started to drool whenever it heard the bell because it anticipated receiving food. The human brain and these sound effects both operate on the same principle.

Don't worry if you've been wondering what those sound effects were over the previous few days; your brain will quickly connect them to YouTube and have you psychologically ready to view videos without you realizing it.