As Christmas approaches, children create toy wish lists, a developmental aspect promoting curiosity and socialization. Unfortunately, 80% of toys contribute to environmental pollution.
Children's vulnerability to advertising tactics contributes to increased plastic waste, but involving them in environmentally conscious decisions may counteract susceptibility to aggressive marketing.
E-Waste From Toys
A report by the WEEE Forum reveals that over 7 billion electronic toys were discarded globally in 2022. Due to inadequate regulations and consumer awareness, many of these toys, containing batteries and circuit boards, may not be properly recycled and end up in regular waste, posing risks like battery fires and environmental hazards.
To address this issue, experts emphasize the need for toy manufacturers and retailers to assume more responsibility, suggesting initiatives such as take-back programs for broken electronic toys, designing toys with recycling in mind, or adopting sustainable business models that prioritize durability over disposable products.
How Parents Can Deal With Plastic Waste From Christmas Toys
Advertisers exploit children's vulnerability, fostering a cycle of brand-associated desires, exemplified by non-recyclable loom bands. This environmental impact underscores the need for conscious parenting to counter aggressive advertising and involve children in eco-friendly decisions. Here are some ways parents can deal with it.
Educate Children on Climate Change
The Psychological Society of Ireland has responded to the UN's call for suggestions to improve children's rights laws, focusing on the mental health impact of environmental harm on children.
A review paper incorporating psychological research and insights from the UN's consultation with 16,000 children worldwide indicates that children, spanning various age groups, not only comprehend the threats posed by climate change but also propose potential solutions.
Recognizing children's capacity to grasp the climate crisis, experts suggest that this understanding may mitigate their vulnerability to advertising-induced climate anxiety.
Involve the Whole Family
Engage your child in discussions about the environmental impact of toys, considering eco-friendly materials and brands with eco-labels. Assess the educational value of toys and help your child make informed choices, balancing between commercial and eco-friendly purchases.
Encourage your children's involvement in climate change debates and emphasize the UN's legal stance on ensuring advertisements don't mislead children.
Start Community Toy Banks
Keep an eye out for places where you can donate gently used toys. Begin with family, friends, and neighbors, and consider approaching local residential committees or government authorities to establish toy banks if none exist nearby.
Motivate your children to assemble a collection of pre-loved toys for donation to local charity shops before Christmas. Toys with personal stories tend to captivate children's interest for a more extended period, especially those featuring characters.
For instance, giving a doll or teddy bear a "holiday" or "hospital stay" can potentially rekindle your child's fascination with the toy upon its return.
Empower Children for Responsible Toy Choices Amid Environmental Concerns
Establishing secure environments for conversation at home, school, or in the community enables children to assess critically how product marketing may involve them in environmental harm. These discussions should foster a safe and non-confrontational atmosphere.
Recognizing children as gatekeepers of purchasing power highlights their influence in persuading parents, caregivers, and even Santa to choose the toys aligned with their values, empowering them to make responsible decisions and mitigating the adverse effects of advertising on their well-being.
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