"Playboy", the leading men's magazine, is returning to its roots. After a gap of one year, the magazine is back with nude models.
According to The New York Times, "Playboy" took the decision against featuring any kind of nudity or explicit content in March 2016. To increase its share on the newsstands and for seeking new advertisers, the no-nudity policy was amended. As per Cooper Hefner, son of the Playboy founder, Hugh Hefner, it was a mistake on the part of the management to take off nudity from the magazine. According to him, it is time to make amends and return to the bare essentials.
Reportedly, "Playboy" has been struggling of late. Its market shares have been declining. Cooper Hefner, who stepped in as the CEO of Playboy last year, has been thoroughly critical of the policy to stop shedding clothes. In agreement to his decision, the latest issue of "Playboy" will feature a nude model on its cover having letters artfully placed over her body, with a caption that reads," Naked is Normal".
According to Mail Online, Scott Flanders, the former chief executive, was completely against Cooper Hefner's decision to bare all on the pages of "Playboy". His view was to stop the nudity which was leading the magazine into "pornographic" genre. He said the nudity was deteriorating the image of "Playboy" in public.
The experimentation to exclude nudity from "Playboy" having failed apparently, the magazine is returning to nudity with a slight change. Complete front and back nudity have been avoided in the latest issue. The tagline "Entertainment for Men" has also been changed into a less gender biased "Entertainment for All".
March/April edition of the new "Playboy" will feature model Elizabeth Elam on the cover. It will also feature interview with Scarlett Johansson and showcase profiles of Van Jones and Adam Scott.
