Philip Morris International Company applied for pre-market approval for its iQOS heated tobacco product from U.S. Food and Drug Administration (FDA) on March 21. The world's largest international tobacco maker and the owner of Marlboro brand said that if FDA grants this request then its U.S. affiliated, Altria Group would only be responsible for selling the device in the country via licensed agreement.
According to CNBC, the device is uniquely designed in a way that it doesn't burn the tobacco but rather creates vapor which makes it less harmful for the consumer. The company has already launched its device in Japan and till now almost 3 million iQOS are sold. Philip Morris International then began nationwide sales also from last April after test marketing it in major cities.
Philip Morris had stated that it has planned to submit an application for approval to U.S. Food and Drug Administration (FDA) during the first quarter of this year so that after approval instant marketing of the product iQOS can be started. Philip Morris International is a world leading International Tobacco Company with a workforce of around 80,000 people from every corner of the globe.
According to PMI, "HEETS" also branded as "Heat Sticks" in some markets. It is specially designed tobacco device product that contains tobacco the material and several sections of filters. This specially designed tobacco device is a precisely controlled heating device that is commercializing under the iQOS brand name. "HEETS" are made up of elements that include a hollow acetate tube, tobacco plug, cellulose-acetate mouthpiece filter, polymer-film filter, and outer and mouth-end papers.
Philip Morris International's iQOS tobacco device contains tobacco materials which are made by blending high-quality tobaccos from selected origins and types. These tobaccos are then ground to provide the perfect mixture and odor.
