Two companies in the US are working to have advertisements placed on the Moon by 2026.
Advertising on the Moon
Astrolab, a startup in California, has made a deal with Group of Humans, a creative agency, to give brands the opportunity for advertising on the Moon. Astrolab aims to deploy its Flex rover to the lunar surface in 2026, though it remains unclear how the buggy would play a role in flogging products.
The rover is designed to bring materials and humans around the Moon. The advertisements may potentially be displayed on one of the buddy's sides.
Rob Noble, Group of Humans founder, explains that brands in various sectors, such as construction and telecommunications, can benefit from having lunar ads.
The company has set up a lunar charter that participating brands should sign. This encompasses a commitment for the betterment of life here on Earth.
Noble explains that brands could end up standing out as they can put themselves in a zero-atmosphere and limited-gravity situation. Exposing the products to these different extremes can help companies learn all while showing customers the strength of their products.
The founder also rules out any stunts that are akin to the failed Peregrine One mission to the Moon. The lander had the remains of Gene Roddenberry, the creator of Star Trek, onboard. The Peregrine One ended up burning in the atmosphere of the Earth without reaching the surface of the Moon, implying the permanent loss of the remains.
Noble notes that they focus on ensuring that the Moon's resources are preserved and cared for.
He also points out that the notion of having product placement during space explorations is not new. For one, in the 1960 Apollo missions, the Speedmaster wrist watch of Omega was officially part of the kit of each astronaut.
NASA has also been collaborating with Prada for spacesuit design that astronauts under the Artemis III mission could wear to the Moon.
Astrolab's Flex Rover
A couple of years ago, Astrolab also hit headlines when it unveiled its Flex rover's prototype. This rover is designed to enable humans to quickly zip around the lunar surface.
The rover may also crouch down and carry payloads from the surface of the Moon, before transporting them beneath its belly and having the cargo deposited at a location that is desired.
The company plans to have its rover fleet assembled in the coming years with hope to become the FedEx, Uber, and UPS of the Moon.
The rover's full-scale prototype was able to finish a test drive close to the Death Valley in the California Desert. This is a particular area that is most similar to the Moon's dusty surface.
SpaceX will be bringing Astrolab's first Flex rover to the Moon by 2026. This is the same year that NASA aims to bring humans to the Moon once more.
RELATED ARTICLE: NASA Delays Artemis II and Artemis III Missions for Safety Improvements; Moon Landing Now To Occur in 2026
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